PRIVACY POLICY

Effective Date: 14/06/2023

1. Introduction

Welcome to www.sterlingrac.com (“we,” “our,” “us”). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website or use our services. By accessing or using our website and services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

When you use our website, register for an account, make a purchase, or subscribe to our newsletter, we may collect personal information that may include, but is not limited to:

  • Full name
  • Contact information (email address, postal address, phone number)
  • Billing and payment details
  • Usernames and passwords
  • Date of birth
  • Demographic information
  • Any other information you choose to provide to us

2.2 Non-Personal Information

We may also collect non-personal information automatically when you visit our website, such as:

  • Device information (e.g., device type, operating system, browser type)
  • IP address
  • Cookies and similar technologies
  • Website usage data

3. Use of Information

We may use your personal information for the following purposes:

  • To process and fulfill your orders and purchases
  • To communicate with you regarding your account, orders, and customer support
  • To send you marketing and promotional materials (with your consent)
  • To personalize your website experience and improve our services
  • To conduct research and analysis for business purposes
  • To comply with legal obligations

4. Lawful Basis for Processing

We rely on the following lawful bases to process your personal information:

  • Contractual necessity: Processing is necessary for the performance of a contract with you (e.g., processing your orders).
  • Legitimate interests: Processing is necessary for our legitimate interests, such as customer support and service improvement.
  • Consent: We will obtain your consent before sending marketing communications or using cookies (where required by law).

5. Cookies and Similar Technologies

We use cookies and similar technologies to collect and store certain information about your visit to our website. For detailed information about the cookies we use and how to manage your cookie preferences, please refer to our Cookie Policy [include link].

6. Information Sharing and Disclosure

We may share your personal information with the following entities:

  • Service providers: We may engage third-party service providers to assist us in delivering our services (e.g., payment processors, shipping companies).
  • Business transfers: If we undergo a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction.
  • Legal obligations: We may disclose your personal information to comply with applicable laws, regulations, legal processes, or governmental requests.

7. International Data Transfers

We may transfer your personal information to countries outside the United Arab Emirates (UAE) for the purposes described in this Privacy Policy. Where we do so, we will ensure that appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.

8. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

9. Your Rights

Subject to applicable laws, you may have the right to:

  • Access and obtain a copy of your personal information.
  • Correct any inaccuracies in your personal information.
  • Erase your personal information.
  • Restrict or object to the processing of your personal information.
  • Withdraw your consent (where applicable).

To exercise your rights, please contact us at [contact email]. We will respond to your request within the timeframes required by law.

10. Security

We employ appropriate technical and organizational measures to safeguard your personal information from unauthorized access, disclosure, or misuse. However, no method of data transmission over the internet or method of electronic storage is entirely secure.

11. Children’s Privacy

Our website is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from individuals under this age. If you believe we have inadvertently collected personal information from a minor, please contact us at [email protected] to request deletion.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes through our website or other appropriate means. We encourage you to review this Privacy Policy periodically.

13 Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us at [email protected]